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14 Hot Ideas in Free and Paid Search
- January 2008
- Catalog Success
Are you on top of today’s hottest ideas in free and paid search? Here are 14 easy-to-implement ways to get your site to the top of everyone’s results. Each could support a full article in its own right, so I’ve also provided additional links to help you dig in further. read more...
The Future of Cataloging?
- March 2008
- Catalog Success "The Corner View" Newsletter
Here are nine predictions. Taken together, they paint a bleak picture for traditional cataloging. read more...
Use Online Testing To Increase Print Catalog Response Rates
- March 2008
- Catalog Sucess
This article assumes that insights gained from Web testing lead to effective print catalog presentations. That is our “Big Assumption.” If you disagree, skip to the next article. No hard feelings; see you next month. Still reading? Good. There are two decent reasons to accept the Big Assumption. read more...
See all paid search articles
Web Effectiveness
Tuning Your Site Search to Sell
- June 2008
- Multichannel Merchant
Site search is a conversation. It’s a chance to listen to your Website customer and respond. Tuned for maximum effectiveness, your site search has the potential to be one of the most ROI-positive investments you’ll make in your site. Is your site search providing maximum return? read more...
Guerilla Conversion Tactics for Your In-House Team
- December 2007
- DM News
You can’t just buy an increased conversion rate: you work the cycle of measuring, testing and optimizing your site. Here are guerilla tactics that even lean, in-house teams can use to move the needle. read more...
AJAX: Hero of E-Commerce
- June 2008
- Catalog Success "E-Commerce Insights"
AJAX is today's red-hot web technology. This article covers the relevance of AJAX to catalog marketers. Let’s cut right to the chase and answer six key questions about this technology. read more...
See all website effectiveness articles
All Articles
- AJAX: Hero of E-Commerce
- June 2008
- Catalog Success "E-Commerce Insights"
- Tuning Your Site Search to Sell
- June 2008
- Multichannel Merchant
- The Future of Cataloging?
- March 2008
- Catalog Success "The Corner View" Newsletter
- Use Online Testing To Increase Print Catalog Response Rates
- March 2008
- Catalog Sucess
- 14 Hot Ideas in Free and Paid Search
- January 2008
- Catalog Success
- Guerilla Conversion Tactics for Your In-House Team
- December 2007
- DM News
- Sleuth Your Online Competition Using Free Web Tools
- December 2007
- Catalog Success
- Will CyberMonday Fall on a Wednesday? Looking Ahead to the Holiday 2007 Season
- November 2007
- rimmkaufman.com
- Voters Are Searching But Candidates Aren’t Responding: Google & Yahoo Political Paid Search Advertising by '08 U.S. Presidential Campaigns
- November 2007
- rimmkaufman.com
- Search Engine Marketing: Three Big Ideas For Your SEM Campaigns … Now!
- October 2007
- Target Marketing
- What Every Multichannel Merchant Should Know About Paid Search Performance Audits
- October 2007
- Catalog Success
- The Three People You’ll Meet with Web Analytics 2.0
- October 2007
- Multi Channel Merchant
- Keep an eye on the experience
- September 2007
- Multi Channel Merchant
- Blogging 101 for Catalogers
- September 2007
- Catalog Success
- E-commerce Insights: The (Free) Benefits of Google’s Webmaster Central
- July 2007
- Catalog Success
- Prioritizing in the Attention Economy
- July 2007
- Multi Channel Merchant
- The Effective Website: The Seven-Minute Checkup
- June 2007
- Multi Channel Merchant
- The Effective Website: Lo-Fi Prototypes Yield High Returns
- March 2007
- Multi Channel Merchant
- The Effective Website: Keeping Your Eye on the 2.0 User
- January 2007
- Multi Channel Merchant
- Stephan Spencer Interview
- November 2006
- RKG Interview
- Google AdWords Paid Search Advertising In Close 2006 US Senate Races
- November 2006
- RKG White Paper
- Give your Search Advertising a Complete Physical
- October 2006
- Direct Magazine
- An Empirical Study of Search Engine Advertising Effectiveness
- August 2006
- Working Paper, Simon School of Business University of Rochester
- Grow Your Email House File By Improving Your Email Signup Process
- July 2006
- Catalog Success Magazine
- The Incremental Value of Paid Search
- June 2006
- DM News
- Give Your Search Marketing Campaigns a Checkup
- June 2006
- Catalog Success Magazine
- Blogs for Catalogers
- March 2006
- Catalog Success Magazine
- 19 Tactics For Suppressing Online Sales
- February 2006
- Catalog Success Magazine
- The Economics of Online Marketing
- December 2005
- Catalog Success Magazine
- RKG Recommended Web Books-November 2005
- November 2005
- rimmkaufman.com
- Annual Checkup For Search Programs
- October 2005
- Direct Magazine
- Open Content And Open Apps
- September 2005
- Catalog Success Magazine
- Ten Tips for Online Testing
- September 2005
- Catalog Success Magazine
- SEM Top 10: Tame Your Affiliates
- July 2005
- MultiChannel Merchant
- SEM Top 10: Monitor Brand vs. Non-Brand
- July 2005
- MultiChannel Merchant
- SEM Top 10: Bid for Profit Not Position
- July 2005
- MultiChannel Merchant
- SEM Top 10: Always be Testing
- July 2005
- MultiChannel Merchant
- Natural Search Marketing Myths
- July 2005
- Catalog Success Magazine
- SEM Top 10: Get More from your Shopping Feeds
- July 2005
- MultiChannel Merchant
- SEM Top 10: Dig into The Details
- July 2005
- MultiChannelMerchant.com
- SEM Top 10: Supervise your 'bot
- July 2005
- Catalog Success
- SEM Top 10: Write Targeted Ad Copy
- June 2005
- MultiChannel Merchant
- SEM Top 10: Track Everything
- June 2005
- Multi Channel Merchant
- SEM Top 10: Grow Your Phrase List
- June 2005
- Multi Channel Merchant
- Increasing Site Conversion
- June 2005
- Catalog Success Magazine
- 12 Month Housefile
- June 2005
- LettDirect
- How Much to Spend Acquiring a New Buyer
- June 2005
- LettDirect
- Can You Trust Your Paid Search Reports?
- May 2005
- DM News
- Search Engine Optimization
- April 2005
- MarketingProfs
- Nine Best Practices For Organic Search Optimization
- April 2005
- The Rimm-Kaufman Group
- Choosing A Search Marketing Vendor
- March 2005
- Marketing Profs
- Survey: How to Choose a Search Marketing Vendor
- March 2005
- Marketing Profs
- Develop Responsible E-mail Campaigns
- November 2004
- Catalog Success
- Web Page Design for Catalogers
- October 2004
- Catalog Success Magazine
- Hidden Treasures of the Web
- September 2004
- Catalog Success Magazine
- Paid Search
- May 2004
- Catalog Success Magazine
- Successful Search Engine Marketing
- October 2003
- Catalog Success Magazine